Asrai Devin- the Maven of Mischief

Putting the fun back in dysfunctional.

Tag Archives: Kim Kardashian

Social media is not for marketing

We see this all over the media and on blogs.

Social Media does not help you sell things.

And I’m kinda like DUH!

Social media is for interacting. For making friends, having conversations, getting feedback, responding to feedback, CONNECTING.

It is not passive. People are not sitting around waiting to be told what they want on social media. They are engaged.

It is not for marketing. Not for small marketing. People who have an established brand like Kim Kardashian or whatever, they can use twitter to sell. For the small and medium sized peeps: very little chance.

You are not going to sell to thousands. Social media moves too fast for that. It’s like a bunch of ADHD people on speed.

If I don’t know you, I really don’t care what you have to say. That’s why spammers don’t get anywhere. I don’t want to read your blog, I don’t want to read your novel, I don’t want to have anything to do with you.

I have a core group of friends on twitter and around the blogs I connect with on a regular basis. I talk to people about Dragon Age and other video games. I have a group of writers. I have my editor on there and I tweet how happy I am with her edits. I realized a few weeks ago a good friend went MIA and I am sad and a bit worried as he had a bit of depression (going to send him off an email). I have far too many hashtag searches.

And I do get tweets from fans. (Okay the best thing about this whole writing gig is I get to say I have fans. Me. Who woulda thunk it?) I get to thank them for reading, talk about characters, and let them know when a new book should be heading their way.

If I wanted a quick way to market, I’d buy an advertisement on Facebook. But I’m not in a hurry. I am sticking around and writing more words everyday. And as I sit at home writing in my room late at night while my family sleeps I realize it’s a lonely business and meeting with people on twitter and Facebook fills the social gap.

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